A look at some National Geographic Traveller (UK) multi-article campaigns
Our National Geographic Traveller (UK) teams work on numerous multi-platform, multi-piece campaigns. Here are some highlights from the past few months:
The Pyrenees of Catalonia
This online-only campaign for The Pyrenees of Catalonia Programme was made up of five articles, organised on the National Geographic website in a dedicated : a on great adventures in the Pyrenees; a to spending five days in Catalonia; expert hiking ; a of the best winter sports in the Cerdanya Valley; and a on the region鈥檚 national parks.
Savoie Mont Blanc
This multi-platform campaign brought visibility to the French region of Savoie Mont Blanc. At its heart were three pieces 鈥� on the area鈥檚 , region and 鈥� that were featured in the Jan/Feb 2022 issue of National Geographic Traveller (UK), as well as on the title鈥檚 website and in a dedicated . To increase reach, the articles were promoted with unique sets of banners, newsletter promotions and a social media campaign.
Inghams
This digital campaign for holiday specialist Inghams promoted excursions in Finnish Lapland with six pieces that were published online and made easily accessible via a dedicated . The articles comprised a of 10 Arctic adventures; a at two of the area鈥檚 best resorts for families; a of some of the best places to stay; an with a chef; a on polar nights; and a of a local resident.
Tahi
This campaign for Kiwi honey brand Tahi consisted of three pieces: one print-only feature, one and one multi-platform that was featured both in the magazine and on the website.