National Geographic Traveller Food Festival heralded a success
National Geographic Traveller聽(UK) is toasting the success of its inaugural Food Festival.
Over the weekend of 20-21 July, 5,455 food-lovers poured into Business Design Centre in Islington, London. They were treated to a spectacular celebration of the culinary world.
Glen Mutel, editor of National Geographic Traveller Food, said: 鈥淟aunching a new event is always a risky business, but I鈥檓 delighted with how our inaugural Food Festival played out and was received.
鈥淚 was particularly struck by the passion of our audience. Not only was the venue packed, but it was packed with enthusiasts 鈥� the type of visitors who are as keen to see Adam Handling plate up some lobster as they are to attend a wine tutorial, watch a panel debate on food trends or learn how to make Guadeloupean flamb茅 bananas. And next year, we鈥檒l hopefully have even more to offer them, as we bring the worlds of food and travel together once again.鈥�
On the festival floor, visitors were able to truly taste the world, as 45 exhibitors offered food, drink and expertise, with major participants including the Hungarian Tourism Agency, Greece National Tourism Organisation, Wales Food and Drink and The Wine Society. In the two masterclass venues, some of the world鈥檚 top chefs recreated dishes from as far afield as Israel, Thailand, Malta and Guadeloupe.
On the main stage, culinary icons including Raymond Blanc, John Torode, Andi Oliver and Adam Handling performed to packed crowds. The Speakers鈥� Corner, meanwhile, welcomed acclaimed authors such as Asma Khan and Theo Michaels.
The feedback, both on the day and post-event, has been overwhelmingly positive. Next year鈥檚 event 鈥攕cheduled to be held, once again, at the Business Design Centre next summer鈥� promises to be even bigger and better.
In Numbers
5,455 attendees over the weekend
45 exhibitors on the main floor
59 performances from chefs, authors and speakers across the four stages
53 members of press in attendance across the weekend
77 pieces of coverage produced (both pre- and post-event)
Social 91快播
9,700 Instagram accounts reached during the event
63,589 Instagram impressions over the weekend
1,178,408 Twitter accounts reached during the event
3,985,965 Twitter impressions across both days
Twitter Testimonials
鈥淲e thoroughly enjoyed hosting a masterclass on Saturday and Sunday at the @NatGeoTravelUK Food Festival. Our Brand Ambassador, Felicity, took the audience on a journey through single-origin teas, sampling our Competition Winning Organic Darjeeling First Flush tea.鈥�
鈥淎n impromptu, outdoor book signing @NatGeoTravelUK festival. In the glorious sunshine thank you to everyone who came to hear my talk and waited patiently for their books to be signed. I am so grateful. Bon weekend @BloomsburyCooks @headlinepg
鈥淍NatGeoTravelUKYesterday was wonderful. Met great people and destinations tried amazing food and attended interesting masterclasses We need a bigger #NGTFoodFestival next year with even more destinations鈥�
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Glen Mutel, editor, National Geographic Traveller Food
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