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The Masterclasses by聽 returned in March 2023 with a series of one-hour writing and photography sessions.

The first events took place on 7 March, with the writing class looking at聽how to find your story. Our panel of experienced travel journalists talked the audience through their approach to researching, writing and delivering a story 鈥� from scrolling through social media to pitching an idea to a publication.

Here’s some of the expert advice shared during the session:

• Freelance journalist Jonathan Thompson, a former British Travel Writer of the Year, explained how he harnesses the power of social media to get a feel for a destination before taking a trip. 鈥淭he first thing I do is go to Instagram and start looking at the hashtags that relate to the place I鈥檓 going to, to see what people like in that destination and the type of discussions that are happening.鈥�
• If circumstances don鈥檛 allow you to travel far from home, Kate Simon, former Travel Editor of the Independent on Sunday, suggested seeking out local stories. 鈥淪ince the pandemic, there鈥檚 a much bigger interest in covering stories about Britain,鈥� she said. 鈥淓ditors are more prepared to think about destinations outside the honeypot areas of the Cotswolds or the Lake District.鈥�
• Once you have your story, Emma Thomson, a two-time British Guild of Travel Writers鈥� Travel Writer of the Year, advises considering how you can successfully sell it to an editor. 鈥淭he pitch shouldn鈥檛 be too long,鈥� she said. 鈥淚f you can鈥檛 summarise the idea on the back of a postage stamp, it鈥檚 not detailed enough. Concise is key!鈥�

Tickets are still available for the remaining sessions on Wednesday and Thursday. Click to learn more and to buy tickets.